RECOL Forum 2014



The Details

When:   24. April 2014, 5.30pm – 7.00 pm, followed by an “Apéro”

Where: St. Peter Forum, Credit Suisse, Zürich, Switzerland

What:    Within our collaborative working platform – the RECOL Circle – we generate in-depth insight, experience, data and knowledge.  Our RECOL Forum made up of a broader group of companies Corporate Social Responsibility/Sustainability, Human Resources and other executive stakeholders interested in the field of responsible leadership.

Forum members benefit highly from the experience, information and knowledge of Circle members. At the annual Forum event, we share current developments from practical to academic perspectives and address key issues.

You contribute as thought leaders in the field, as well as active members of your own organisations to build the responsible corporate leaders of the future.

Please email us indicating your background and interest to receive an invitation.


The Agenda

We are happy to welcome two speakers sharing with us selected aspects of Responsible Leadership:

The four dimensions of Responsible Leadership – suggestions for business

Katrin Muff, Dean of the Lausanne Business School, Steering Board member of “50+20: Management Education for the World”

The right incentives for balancing short- and long-term behaviour

Gerhard Fehr, CEO FehrAdvice & Partners AG, Behavioral Economist


Our Speakers

Katrin Muff

Katrin-MuffDr. Katrin Muff was appointed Dean of Business School Lausanne, BSL, Switzerland, in 2008.

Under her leadership, the school expanded its vision from a focus on entrepreneurship, to embrace  responsibility and sustainability into a coherent three-pillar structure for both education and applied research.

A Swiss native, Katrin began her career in the late 80’s with Schindler Lifts in Lucerne, then in Australia.  She holds both an MBA and doctoral degree from Business School Lausanne.

Throughout the 90’s, she held several positions for ALCOA (Aluminium Company of America), working in Russia, USA and Switzerland. As one of the initiators of 50+20, she developed the collaboratory idea for RIO+20.



About 50+20

50+20 is a collaborative initiative, that seeks to learn of new ways and opportunities for management education to transform and reinvent itself.

They ask critical questions about the state of the world, emerging societal issues, dominant economic logic, the purpose of business, the crucial role of leadership and the challenges facing management education.

As part of their efforts, 50+20 developed a framework of Responsible Leadership.

For more information, see this TEDX Talk by Katrin Muff on the 50+20 agenda.


Gerhard Fehr

Gerhard-FehrGerhard Fehr is co-founder and CEO of Fehr Advice & Partners, offering consulting based on the newest insights from the field of behavioural economics.

In his work, he focuses on the following themes: market development, negotiation strategy, optimisation of decision processes, marketing, and e-commerce.

His in-depth knowledge of market mechanisms, organisational structure, hierarchies and processes – as well as his theoretical knowledge in the area of behavioural economics – predestined him to be the driving force behind the development and usage of the behavioural economics approach BEA™.

Gerhard graduated from the University of Vienna with a degree in Business Administration and is a  trained journalist.  He has over ten years of management experience across investment banking, journalism, and in the Swiss credit card industry.


About Behavioral Economics

The basis of Fehr Advice is an independent consulting approach called the Behavioral Economics Approach BEA™, which was developed through the cooperation with one of the worldwide leading behavioural economics researchers, Prof. Dr. Ernst Fehr of the University of Zurich.

The scientific basis behind BEA™ stems from the newest knowledge from

  • psychological research on making judgements and decision behaviour
  • experimental economic research, and
  • game theory with a strong orientation towards a scientific understanding of behaviour

Find out more at